Graphic Design Major Creates Storefront Graphics for Greensburg Restaurant
Oliver’s Pourhouse, a popular Greensburg bar/restaurant, is expanding into the building next door. During the transition, the owners of the Pourhouse wanted something to liven up the curb appeal of their new addition, a classic older building that had suffered from various updates made by a succession of tenants over the years.
“I figured a black background would be elegant and colored silhouettes would be a bit more classy and relate to the audience that goes to the restaurant.”
In collaboration with the Greensburg Community Development Corp., Seton Hill graphic design students have created panels to be used on similar vacant storefront windows over the past few years. They teamed up again to work with the Pourhouse.
As a class project, the students in Seton Hill’s History of Graphic Design course met with the Greensburg Community Development Corporation and the owners of Oliver’s Pourhouse to take on the creative challenge. Each student came up with designs for the sidewalk-level windows and doors; the owners of the Pourhouse chose the panels designed by Breanna Kelly (SHU 16).
“Meeting with the clients... they really had no specific idea how they wanted it to look,” Breanna says. “The only things they mentioned wanting to have included in the design were color, food and drink, and an artistic abstract design.”
Breanna started designing with a “big color palette,” but didn’t feel that she’d accurately captured the restaurant’s unique atmosphere.
“I personally enjoy Oliver's Pourhouse very much and when I think of the mood the restaurant gives off, I think of chic, good drinks and fun vibes,” Breanna says. “I figured a black background would be elegant and colored silhouettes would be a bit more classy and relate to the audience that goes to the restaurant.”
The owners of the Pourhouse provided creative feedback throughout the process.
“When I added in the slogan and took the client’s suggestion of putting part of the logo as the olive in the martini glass,” Breanna says, “I knew this design reflected a fun, artistic way of bringing colors to the streets of Greensburg while still promoting the restaurant in a unique way.”
Shown, above right: How Breanna's designs will look once installed.