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Yingying Li Ph.D.
Joined Seton Hill
Guangdong, China
Contact Info

Ying Ying Li received her Ph.D degree in Business Administration with emphasis area in Marketing at Oklahoma State University in July 2021. She received a M.B.A degree at Pittsburg State University, a master’s degree in Management Science and a bachelor’s degree in Human Resources Management from South China University of Technology. Prior to studying at graduate schools, she was an exchange student at Skema Business School in France. She is a member of the American Marketing Association and the Academy of Marketing Science.


  • Ph.D., Oklahoma State University (Stillwater, OK)


  • Li, Ying Ying and Kevin E.Voss (2021), “Building Brand Attachment through Anthropomorphic Brand Design”, in Alan Malter, Stacey M. Baker and Subin Im (eds.) AMA Winter Educator's Conference, Volume 32. Chicago, IL: American Marketing Association.
  • Li, Ying Ying and Kevin E. Voss (2020), “The Impact of Fear on Emotional Attachment: The Effect of Arousal,” in Bryan Lukas and O. C. Farrell (eds.) AMA Winter Educator's Conference, Volume 31. Chicago, IL: American Marketing Association.
  • Voss, Kevin E. and Li, Ying-Ying (2018), “Consumer Evaluation of Brand Alliances under Distraction”, in Krey N. and Rossi P. (eds.) Academy of Marketing Science Annual Conference, Springer, Cham, p.353.
  • Chao, Gang., Ying-Ying Li, and Ying-Duan Liao (2011), “The Relationships among Corporate Social Responsibility, Job Satisfaction, and Employee Turnover Intention”, The International Conference on Management Innovation, Information Technology and Economic Growth.


  • AMA-Sheth Foundation Doctoral Consortium Fellow, Indiana University, 2020
  • Mittelstaedt Doctoral Symposium Fellow, University of Nebraska-Lincoln, 2019, 2020
  • Phillips Doctoral Dissertation Fellowship Award
  • The Pappas Family Doctoral Scholarship, Oklahoma State University
  • The Linda and Richard Farris Fellowship, Oklahoma State University
  • Marketing Alumni Merit Award, Oklahoma State University