Make Yourself Marketable

By specializing in marketing, business majors at Seton Hill University put themselves at a unique advantage in the professional world. When you choose Seton Hill, you're choosing a degree that will move you forward into a variety of marketing-related careers.

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Why Earn a Business Marketing Degree at Seton Hill University?

At Seton Hill University, you'll gain real, individualized experience through internships, simulations and projects with outside companies and successful alumni. Target the market - and your future - through:

• networking opportunities with working professionals, who visit the Hill as featured in-class speakers
• courses in integrated marketing communications, international marketing, data analytics and marketing strategy
• group projects and in-class presentations, where you will collaborate with your peers
• supervised internships built into your curriculum
• the opportunity to earn both your bachelor's degree and an MBA in five years through Seton Hill's FastForward Program.

The Best Possible Foundation for Success

The Bachelor of Science in Business Administration (B.S.B.A.) degree at Seton Hill is designed to give you the strongest possible foundation for success in the marketing field. In addition to gaining experience and skills specific to marketing, you will also study in the areas of:

Business Tools for Decision Making

Courses like Business Communication, Corporative Ethics and Social Responsibility, and Data Analytics will teach you how to use the tools business leaders use to make strategic decisions. 

Business Foundations

Courses that will support your career no matter where it takes you, like statistics, accounting, and micro and macroeconomics.

Diversity & Inclusion

Courses like Discrimination, Inequality and Economic Development will provide context for supporting a business environment that treats all people with dignity and provides opportunity to all.

Business Clubs 

Seton Hill is home to a variety of business clubs, including a general Business Club and a MarComm Club. For more information about these and other student organizations on campus, visit our Clubs & Organizations page.

Faculty

Learn from instructors who take a genuine interest not only in your education, but also your future endeavors. At Seton Hill University, your professors have real-world experiences in managing and marketing local and national businesses.  

Careers

Marketing is a strong career field that the U.S. Bureau of Labor Statistics projects will continue to grow faster than average. The median 2020 pay for advertising, promotions and marketing managers was $141,490. Seton Hill's award-winning Career and Professional Development Center will work with you to create your resumé, build your interview skills and make connections. As a student, they'll help you find meaningful internship & job opportunities that fit your individual interests and needs. Even better - as an alum, you'll have career services with the center for life. 

The Wukich Center

Seton Hill University's Wukich Center for Entrepreneurial Studies (Wukich CEO) provides students with the opportunity to get counseling and guidance on their business ventures, should they be interested in someday owning and marketing their own business. 

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