Catherine Giunta

Catherine Giunta, Ph.D., is a Professor in the Business Program, in the Division of Social Sciences at Seton Hill University. She teaches graduate and undergraduate courses, including HR and Marketing curriculum, and Liberal Arts Core classes. A former SHU C.A.S.E. (Council for Advancement and Support of Education, sponsored by Carnegie Foundation for the Advancement of Teaching) Professor of the Year, her presentations include the Academy of Management, the Academy of Business Education, the American Marketing Association, The Institute of Behavioral and Applied Management, and the Annual Business and Leadership Symposium. She is SHRM-SCP and SPHR certified and a member of and the campus coordinator for Business-Marketing majors for Alpha Mu Alpha, the national marketing honorary society. Her paper, "An Analysis of Branding HR Department Activities for Strategic Value Creation," was accepted for the Journal of Business and Leadership: Research, Practice, Teaching. Additional publications include “Generational Parental Connections at the Workplace and “Digital Marketing Platform Tools, Generation Z, and Cultural Considerations”, Emerging Awareness of Generation Z Students for Higher Education Professors"; “Infusing the Malcolm Baldrige National Quality Award (MBNQA) into Marketing Curriculum”, the Journal of Higher Education Theory and Practice. Dr. Giunta is the former American Society for Training and Development national HRD Professor Field Editor. She assistant advises the Business Club, which encompasses the award-winning AMA Collegiate Chapter and the nationally-honored SHRM Student Chapter. She advised those groups for up to 30 years.

Education

• Ph.D. School of Business and Technology, Organization and Management, Capella University, Minneapolis, MN. (Focus on Human Resource Management and Marketing)

• M.A. Degree; Industrial Relations, St. Francis University, Loretto, PA

• B.A. Degree - Seton Hill University, Greensburg, PA

Publications

• Giunta, C. (2024). "Two Pandemics andWorkplace Shifts: Generational Considerations: A Multi-Factor Comparison of How Pandemics Impact Young Workers Insights for Management and Employees©" American Journal of Management (ISSN: 2165-7998). 

• Giunta, C. (2023). “How a Pandemic, Evolving Demographics, a Tight Labor Market, and Changing Workplace Relationships Shifted Employees’ Demands and Preferences,” Volume 20, Issue 1, Journal of Leadership Accountability and Ethics.

• Giunta, C. (2022, August 31). Teaching in the Pandemic: Unexpected New Frontiers. Journal of Higher Education Theory and Practice, Volume 22(10), 2022.

• Giunta, C. (2021). “An Evolving Awareness of the Impact of AI and Robotics on the Workplace by Future Employees”. Journal of Strategic Innovation and Sustainability, Vol 16, No 4

• Giunta, C. (2020). “Digital Marketing Platform Tools, Generation Z, and Cultural Considerations”, Journal of Marketing Development and Competitiveness 14(2)

• Giunta, C. (2019). “Generational Parental Connections at the Workplace and Marketplace”. Journal of Business and Economics, Issue 10.

• Giunta, C. (2018). An Evolving Pedagogy Model of the Use of Feature Films in Undergraduate and Graduate Business Curriculum: The Education Awakens. Journal of Business and Economics, Issue 2.

• Giunta, C. (2017). "An Emerging Awareness of Generation Z Students for Higher Education Professors". Archives of Business Research journal, Vol 5, No 4

• Droppa, D., Giunta, C. (2015). "Factors in the Failure of Seemingly Successful Human Service Collaboratives", in WASW Human Service Organizations: Management, Leadership & Governance.

• Giunta, C. (2015). “Infusing the Malcolm Baldrige National Quality Award (MBNQA) into Marketing Curriculum”, the Journal of Higher Education Theory and Practice,Issue 15(4).

• . Giunta, C. (2014). "The Next Great Generation? A Multi-Factor Comparison with the Greatest Generation: Insights for Management and Marketing Education”,Journal of Business and Economics.

• Focus includes Human Resource Management, Marketing, Management:

• Giunta, C. (2013, August). "The Productivity Strategy". HRM Update, SMC Business Councils.

• Giunta, C. (2012). “iPad and Web2.0 Pedagogic Innovations in Marketing: Utilization of Entrepreneurial Skills”, Journal of Marketing Development and Competitiveness,Vol. 6(5)., 107-114.

• Giunta, C. (2012). “iPad and Web2.0 Pedagogic Innovations in Marketing: Utilization of Entrepreneurial Skills”, United States Association of Small Business and Entrepreneurship (USASBE) 26th Annual Conference Proceedings

• Giunta, C. (2011). Survivors after the Layoff, Journal of the Academy of Business Education, vol. 12, Proceedings, entry 11

• Giunta, C. (2011, March). Investigation of Students as Consumers: New Insights for Marketing Pedagogy. New Orleans, LA: American Marketing Association International Collegiate Conference Faculty Proceedings. [blind peer- reviewed]

• Giunta, C. (2010, Fall). Enhancing Project Management Skills in Business Curriculum. Journal of the Academy of Business Education, 11 (Proceedings 2010), entry 10 [blind peer-reviewed]

• Giunta, C. (2010, April). A Model for Developing Effective Classroom Teams in Marketing Coursework. New Orleans, LA: American Marketing Association International Collegiate Conference Proceedings. [blind peer-reviewed]

• Giunta, C. (Section authors).(2010). Chapter 14, Human Resource Management, Hayton, J (ed.), in Management through Collaboration: Teaming in a Networked World, Wankel, C (ed.). (Rouledge).

• Giunta, C. (2009, Fall). A Model of the Use of Cinema in Business Pedagogy. Florida: Ft. Lauderdale: Journal of the Academy of Business Education, 10 (Proceedings 2009), entry 1, 1-14 [blind peer-reviewed]

• Giunta, C. (2008). An experiential learning model for HRM students. Journal of Human Resources Education.

• Giunta, C. (2008). An experiential learning model for HRM [Human Resource Management] students. The Fifth Innovative Teaching in Human Resources and Industrial Relations (HRIR) Conference Proceedings, USA.

• Giunta, C. (2008). A service learning model for management students. Academy of Business Education Annual Conference Proceedings, USA, 9.

• Giunta, C. (2008). Catholic social teaching in higher education business courses. Business Education at Catholic Universities: The Role of Mission-Driven Business Schools: University of Notre Dame, June 11-13, 2008. [Printed on conference website].

• Giunta, C. (2008). Internal marketing of curriculum: New approaches for engaging the student learner. Issues in Marketing Higher Education: American Marketing Association 30th International Collegiate Conference Proceedings, USA, 19-21.

• Giunta, C. (2007). An analysis of branding HR department activities for strategic value creation. Journal of Business and Leadership: Research, Practice, Teaching, 3(1).

• Giunta, C. (2007). HR un-secreted: A focus on self-marketing--An analysis of the marketing of their departments. IBAM (Institute of Behavioral and Applied Management) Conference 15 Proceedings, USA,101-115.

• Giunta, C., Gordon, J., Williams, M. (2007)."The Significance of the Malcolm Baldrige National Quality Award (MBNQA) as Key Competencies for Human Resource Business Professionals." (Peer-reviewed) Journal of the Academy of Business Education, 8 (Proceedings 2007), entry 19, 1-13.

• Giunta, C. (Spring,2003)." Redesigning HR." WHRA News, Vol 2, Issue 1.

• Giunta, C, (2003, May 15). “Training Needs Assessment, Determining Your Training Needs”, WHRA Annual Conference.

• Giunta, C, (2002, January 9). “The In’s and Out’s of Professional Certification”, WHRA, with Susan Post, SHRM Area 1 Manager.

Awards

• 2025,September:POWERSHIFTS©:Cross-Generational Dynamics Are Evolving Workplace Relationships-Plan Your HR Strategy and Talent Wellbeing, Pittsburgh Human Resources Association

• Recipient of the Academy of Management Human Resources Division’s annual HR Division Innovative Teaching Award

• Chosen WHRA HR Professional of the Year.

• SHU C.A.S.E. 1996 Professor of the Year

• Earned Seton Hill University's Caritas Medal for long-term service

• Commencement speaker, Seton Hill University, December 2008

Organizations

• AlphaMuAlpha

• Academy of Management

• American Marketing Association

• Society for Human Resource Management

• USASBE (former)

• GBA, Marketing Chair (former)

• HR Committee, Blackburn Center (former)

• ATD

Presentations

• Giunta, C. (2025,September). POWERSHIFTS©:Cross-Generational Dynamics Are Evolving Workplace Relationships-Plan Your HR Strategy and Talent Wellbeing, Pittsburgh Human Resources Association

• Giunta, C. (2022, August). HR Upside Down -- Employees Spread Their Wings: How a Pandemic, Evolving Demographics, a Tight Labor Market, and Changing Workplace Relationships Shifted Employees’ Wants and Demands ©. Presenter at Westmoreland Human Resource Association (WHRA) 24th Annual Conference.

• Giunta, C. (2018, May 18). Should We Love or Fear Artificial Intelligence? Westmoreland Human Resource Association Annual Conference

• Giunta, C. (2017, May 18). Dealing with Difficult People at Work. Westmoreland Human Resource Association Annual Conference

• Giunta, C. (2016, November). Building a Better Brand. Tri-State SHRM. PA

• Giunta, C. (2016, September 30). An Evolving Pedagogy Model of the Use of Cinema in Undergraduate and Graduate Business Curriculum: The Education Awakens. Academy of Business Education. ABE Annual Conference. FL

• Giunta, C. (2016, May 19). Being a Company Hero/Branding HR . WHRA Annual Conference. Westmoreland Human Resource Association. PA

• Giunta, C (2016, April 6). Analyze your business ... Develop your strategy. Westmoreland Human Resource Association. PA

• Giunta, C. (2015, May 21). ”Why Do They Think They Can Eliminate HR?" Westmoreland HR Association Annual Conference.

• Giunta, C. (2014, September 19). Infusing the Malcolm Baldrige National Quality Award (MBNQA) into Marketing Curriculum, Academy of Business Education.

• Giunta, C. (May 22, 2014). Breakfast Keynote Address: “Human Resources Expands Across the Globe: So Different…So Similar”. 16th Westmoreland HR Association (WHRA) Annual Conference

• Giunta, C. (October 4, 2013). “HRM Strategies for Dealing with Generation Y and Z: This Demographic Trend’s Growing Impact on the Workplace,” Tri-State SHRM

• Giunta, C. (2013, September 20). International Marketing Curriculum: Learning from Gen Y and Preparing for Gen Z. Academy of Business Education.

• Giunta, C. , Carlson, K. (2013, June 15). Effective Use of Technologies. 2013 Innovation in HRM Teaching Conference: Academy of Management, HR Division, in conjunction with Society for Human Resource Management

• "The Next Great Generation? A Multi-Factor Comparison with the Greatest Generation: Insights for Management and Marketing Education”, September 14, 2012, Academy of Business Education Conference

• "Mentors at the College Level: The Impact on Effective Instruction”, May 4, 2012. Presented with Dr. A. Quinlan, NEERO annual conference

• “iPad and Web2.0 Pedagogic Innovations in Marketing: Utilization of Entrepreneurial Skills”, January 14, 2012, workshop, United States Association of Small Business and Entrepreneurship (USASBE) 26th Annual Conference

• Giunta, C. (2011, March 25). Investigation of Students as Consumers: New Insights for Marketing Pedagogy Presentation at American Marketing Association International Collegiate Conference, New Orleans. (peer-reviewed)

• Giunta, C. (2010, September 30). Enhancing Project Management Skills in Business Curriculum, Academy of Business Education Annual Conference, San Antonio, TX. (Peer-reviewed)

• Giunta, C. (2010, August 19). The Balancing Act. Delmont, PA: Women’s Leadership Council.

• Giunta, C. (2010, April 9). A Model for Developing Effective Classroom Teams in Marketing Coursework Presentation at American Marketing Association International Collegiate Conference, New Orleans.

• Giunta, C. (2009, September 25). A Model of the Use of Cinema in Business Pedagogy. Academy of Business Education Annual Conference, Ft. Lauderdale Fl.

• Giunta, C. (2009, July 31).Diversity of Ages: How to work within a multi-generational workplace -A Focus on Managerial Approaches. Presentation at Paul C. Rizzo Associates, Inc.

• Giunta, C. (2009, March 27). Completion of Marketing Plan: A Dynamic Learning Experience for Entry-Level Marketing Students. Presentation at American Marketing Association International Collegiate Conference, New Orleans.

• Giunta, C. (2009, February 1). Diversity of Ages: How to work with a younger workforce. Presentation at 17th Annual Women’s Business Network Retreat, Greensburg, PA.

• Giunta, C. "A Service Learning Model for Management Students," Academy of Business Education Annual Conference (peer reviewed), September 2008.

• Giunta, C. "An Experiential Learning Model for HRM [Human Resource Management] Students." Academy of Management (invited following HRIR conference), August 2008.

• Giunta, C. The Realization of Entrepreneurial Skills through Marketing Plan Completion International Conference on Learning, at the University of Illinois at Chicago, June 3-6, 2008.

• Giunta, C. (May 22, 2008). “Generational Differences and the Effect on Work and Life,” Babst, Calland, Clements & Zomnir, P.C.

• Giunta, C. Internal Marketing of Curriculum: New Approaches for Engaging the Student Learner, for Marketing Education Track, American Marketing Association, Annual Conference, April 3-5, 2008. Published in American Marketing Association Faculty Proceedings: Issues in Marketing Higher Education, 30th Annual AMA International Collegiate Conference, "Absolutely 'Dig-it-al' Marketing in a Digital Era," April 3-5, 2008, New Orleans, Louisiana.

• Giunta, C. (November 6, 2007). "Generational Differences and the Effect on Work/Life Policy for Your Business" for Capitalizing on a 21st Century Workplace

Certifications

• Certified Adult Mental Health First Aider August 2021-2024

• SHRM-SCP

• Senior Professional in Human Resources,HRCI

Achievements

• Member of many search committees including Business, Accounting, Economics, NECWB Director, Associate Director Education and Research (NECWB), MBA Director (2006-2007)

• Initiated and designed many undergraduate and graduate Business courses including Training and Development, International Marketing, Advanced Marketing Seminar, Human Resource Management Seminar, Human Resource Management (MBA), Human Resource Development (MBA) • Acquired approval for Liberal Arts Committee designation for Gender issues in the Workplace course.as US Cultures; for International Marketing course as Global Perspectives

• Management Department Chair position prior to college transition to divisional structure. 1993-1997 • Department accomplishments included o Initiation of Accounting major, Fall 1994 start date o Initiation of Entrepreneurial Studies minor o Student-to-student mentor program was begun o Introduction of Health Care Administration Emphasis o In conjunction with the Continuing Education Department, added degree completion option to Management major: Technical and Allied Health o In conjunction with the Continuing Education Department, the Adult Degree program was initiated o Proposal of BS degree in Management o Offering of Management Department’s first capstone course, Senior Integrative Seminar

• Served as senior faculty mentor nine times

• Lead person on project to develop Masters of Management, which evolved to the current MBA Program

• Chosen as SME for several undergraduate and graduate Marketing and HR courses

• Coordinated endeavors for BusAdmin 40th anniversary

• American Marketing Association's, approved by Board of Directors, as Alpha Mu Alpha College Coordinator, Seton Hill University

• Middle States Standard 12 Middle States Review Standard, 2009-2011 Middle States Steering Committee 1990-1992

• 1999 Initiated Seton Hill University Society for Human Resource Management Student Chapter; 2002 Initiated Seton Hill University American Marketing Association Collegiate Chapter

• Designer and teacher for Client Focus Special Topics for HRM and for Marketing current issues

• Member of Centennial Committee; also, Marketing and Social Media sub-committees

• Long-standing teacher of successful regional Marketing Plans.

• Catholic Social Teaching mentor as a result of Mission Effectiveness ad hoc Learning Task Force and Workshop Committee that lead to the first annual Catholic Social Teaching Workshop, SHU, May 2005

• Project Coordinator for IBM Defense industry research project regarding Client Satisfaction. Completed primary research with clients, guided student researchers, and presented findings to IBM divisional headquarters

• First Faculty Senate Coordinator [President]