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Rachel Kaplan

Rachel Kaplan
Associate Professor Marketing & Business
Applied Artificial Intelligence (Certificate), Human Resource Management, Integrated Marketing Communication (Graduate, Certificate), Marketing, Organizational Leadership (Certificate), Strategic Communication, Leadership and Applied AI (Graduate, M.S.)

Rachel Kaplan, Ph.D., is an Associate Professor of Business and Marketing at Seton Hill University, where she teaches in both the undergraduate and M.B.A. programs. Before joining Seton Hill, she was an Assistant Teaching Professor of Corporate Communication at Penn State University, Fayette, where she served as the program coordinator for Corporate Communication and co-directed the Fayette LaunchBox, a business incubator. Her research interests lie at the intersection of health communication, crisis communication, and the marketplace. She has published work on the opioid crisis, corporate social responsibility, and Walmart’s opioid stewardship initiative. Dr. Kaplan earned her Ph.D. from Duquesne University, her M.B.A. from Indiana University of Pennsylvania, her M.Ed. from Carlow University, and her B.A. from the University of Pittsburgh. In her free time, she enjoys spending time with her husband and three children.

Education

  • Ph.D., Duquesne University, Pittsburgh, PA (2018)

  • MBA Indiana University of Pennsylvania, Indiana PA (2009)

  • M.Ed. Carlow University, Pittsburgh PA (2011)

  • B.A. University of Pittsburgh, Pittsburgh, Pa (2007)

Publications

  • Kaplan, R. (2022). The Rhetoric of the Opioid Crisis. Lexington Books.

  • Kaplan, R. (2022). Domestic VS. Global Narratives of the Pandemic: Critical Early Months. Discordant Narratives of Pandemic in the U.S. (pp. 67-83). Lexington Books.

  • Kaplan, Rachel, (2020) "The Fandom of Howard Stern and Its Relationship to His Success." Radio's Second Century: Past, Present, and Future Perspectives. Rutgers University Press; New Brunswick, New Jersey

  • Kaplan, Rachel (2020). "Walmart's Opioid Stewardship Initiative Rhetorically Constructed as an Act of Corporate Social Responsibility," Speaker & Gavel: Vol. 57: Issue. 1, Article 5.

  • Kaplan, R. S. (2017). Internal Marketing and Internal Branding in the 21st Century Organization. IUP Journal of Brand Management, 14(2).

  • Kaplan, R. S. W. (2016). Luxury and the Precariat: An Unusual Pairing? IUP Journal of Brand Management, 13(4), 34.

Presentations

  • Kaplan, R. (2025, May). "Reimaging Money in the 21st Century" International Communicology Institute 2025 Conference. Pittsburgh, PA.
  • Kaplan, R. (2025, May). "What is a marketing analysis?" Penn State Fayette LaunchBox. Lemont Furnace, PA.
  • Kaplan, R. (2025, May). Promotional Marketing Strategies at the Coca Cola Company, International Conference on Promotional Marketing Strategies Miami, FL.
  • Kaplan, R. (2024, Dec). Marketing, Networking, and Creating Your Cabinet in the Modern World, Fay-Penn Economic Development Council Leadership Cohort. Lemont Furnance, PA.
  • Kaplan, R. (2024, Oct). Pet Stores Practices ofAbandoning Pets in the Digital Era, Northeast Popular culture Association Annual Conference. Nichols College, MA.

  • Kaplan, R. (June 8, 2023). "Care and the Right-to-die Debate," Communication Ethics Conference, Zoom (International).

  • Kaplan, R. (November 3, 2022). "The Value of Corporate Communication in the Marketplace," PSU Fayette Business Club,

  • Kaplan, R. (November 30, 2023). "Self-Reflection, Personal Brand, Marketing, and the Power of Networking," Fayette Leadership Academy, Fayette Chamber, PSU Fayette, and Fay Penn Economic Council, Invited.

  • Kaplan, R. (Co-Presenter), & Robinson, M. (May 11, 2023). "Connecting with your Audience through Nonverbal Communication," Fayette County Human Service Council, Uniontown Country Club, Uniontown, PA 15401.

  • Kaplan R. (2021, October) Philosophical Elements of Memory and Applicability to the United States Holocaust Museum. Geneva College, PA.

  • Kaplan, R. (2021, April) “The Opioid Crisis and the Family” Eastern Communication Association Cambridge, MS.

  • Kaplan, R (2020, September). Rhetoric of Cool and The Increase of Young People Vaping and Connections to the Opioid Crisis. New York, NY (Zoom)

  • Kaplan, R (2020, September). Framing Theory and COVID-19. New York, NY (Zoom)

  • Kaplan, R.S, (2018,Sept). Walmart’s Opioid Stewardship Initiative and CSR. Seton Hill University, Greensburg, PA

  • Kaplan, R.S. (2014, July). Addiction to Prescription Pain Medicines: A Problem of Modernity. Duquesne University, Pittsburgh PA.

  • Kaplan, R.S. (2014, Sept). Consuming Childhood One Child at a Time. Duquesne University, Pittsburgh PA.