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Director of Marketing

POSITION TITLE: Director of Marketing
DEPARTMENT: Marketing Department
SUPERVISED BY: Vice President for Marketing & Enrollment Management
FLSA STATUS: Exempt
EMPLOYMENT STATUS: Full-time 

POSITION DESCRIPTION:
The Director of Marketing at Seton Hill University leads the strategic direction and daily execution of the university’s integrated marketing plan, with a focus on supporting enrollment goals for undergraduate, graduate, and online bachelor’s degree programs. This position manages university branding, lead generation campaigns, paid and organic media strategy, enrollment communications, print and digital collateral, the university website, and all marketing efforts that shape how Seton Hill is experienced and understood by prospective students and the wider community.

Reporting to the Vice President for Marketing & Enrollment Management, the Director of Marketing serves as the department’s senior leader, providing vision, guidance, and oversight for the full marketing team. The role involves close collaboration with colleagues across Enrollment, Academic Affairs, Institutional Advancement, and Student Affairs to ensure a mission-aligned, consistent, and compelling message across all channels.

The Seton Hill Marketing Team includes: Director of Marketing, Associate Director of Marketing, Assistant Director of Social Media & Digital Content Creator, Senior Graphic Designer & Visual Identity Manager, Digital Marketing Specialist, and Marketing Communications Coordinator.

RESPONSIBILITIES/DUTIES:
  • Leading the creation and implementation of a comprehensive annual marketing plan that advances enrollment (lead generation and conversion) and brand visibility goals.
  • Overseeing Seton Hill’s multi-platform “always-on” advertising strategy, including digital, print, broadcast, and streaming placements.
  • Serving as the strategic lead for the university website (setonhill.edu), including user experience, lead capture tools, SEO, AI optimization, personalization, and web-to-CRM tracking.
  • Guiding the development of targeted communication flows and conversion campaigns using print, email, text, and AI tools.
  • Managing brand standards and developing consistent, mission-driven messaging across all media.
  • Overseeing storytelling initiatives like the university’s “Find Your Forward” campaign, which highlight student, alumni, and faculty success.
  • Supervising the Marketing Department team and fostering a collaborative, innovative, results-oriented work environment.
  • Conducting ongoing market research and monitoring performance data to inform continuous optimization of marketing strategy and resource allocation.
  • Collaborating with departments and campus leadership to support recruitment, retention, and institutional goals.
REQUIRED QUALIFICATIONS:
  • A bachelor’s degree in marketing, communication, business, or a related field.
  • A minimum of 5–7 years of progressive marketing experience, ideally in higher education or enrollment-focused settings.
  • Demonstrated experience in the following:
    • Lead generation and enrollment marketing strategy.
    • Digital advertising (Google, Meta, TikTok, LinkedIn, Connected TV).
    • CRM and marketing automation tools (e.g., Slate, Salesforce, HubSpot).
    • SEO, AI optimization, web analytics, and website content strategy.
    • Social media marketing and audience engagement.
    • Creative direction for photography, video, and branding campaigns.
    • Vendor/media buying and agency relationship management.
    • Strong project management, leadership, communication, and budget oversight skills.

PREFERRED QUALIFICATIONS:

  • A master’s degree in marketing, communication, business, or a related field.

This position is fully in person on Seton Hill’s campus located in Greensburg, PA. Competitive salary and benefits package available.

Interested and qualified individuals should apply via the following Google Form: https://forms.gle/dUGNZM4w5KA7JTXZ7. (A free Google account is required to complete this form.) Required applicant materials include: resume, letter of interest, and a list of three professional references. All finalists will be required to submit a Mission Statement.

Review of applications will continue until the position is filled. Applications received by July 6, 2025 will receive priority consideration.

About Seton Hill University:
Chartered in 1918, Seton Hill University is a leading Catholic coeducational liberal arts university founded by the Sisters of Charity and embracing students of all faiths. Located in southwestern Pennsylvania’s Laurel Highlands (yet only 35 miles from Pittsburgh), Seton Hill educates its students to think and act critically, creatively and ethically as productive members of society committed to transforming the world.

Background checks will be performed on all new hires. Employment is conditional upon acceptable results of background checks and clearances.

Seton Hill University is committed to fostering a welcoming and supportive learning and working environment for all students, faculty, and staff. We seek to recruit applicants who are dedicated to our mission and values and will contribute to a positive and engaging campus community.