Dr. Daniel Bernstein recently presented research to the Heritage Co-op Committee in Ligonier, Pa. The research was an exploration of alternative methods of marketing for festivals which may lead to increased attendance at future events. That data for the research was collected by Dr. Bernstein's hospitality marketing students who analyzed the promotion of Heritage Co-op sponsored festivals, including the Farmers and Threshermen's Jubilee, Ligonier Highlands Games, and the Stahlstown Flax Scutching Festival.