Below are all of the courses you have to choose from in this academic major. Some are required while others are electives. Please view the course catalog to see what is required to earn a degree in this major.
Principles of Management (SBU 180)
Process of management in both profit and non-profit organizations. Emphasis on major functions of management, with decision-making as integral part of each, including planning, organizing, leading, staffing and training, development, and marketing. Fall and spring semesters and ADP sessions 1, 2, 3, and 5. 3 credits.
Communication Theory (SCA 100)
An overview of the theoretical foundations and principles of the communication process. Emphasis on how theory guides decisions in communication problem-solving, the design and development of information resources, and the influence, challenge, and power of the mass media and social media to effect change. Fall semester. 3 credits.
Oral Communication (SCA 130)
Students develop informative, persuasive, and expressive speaking proficiencies. Practice in personal communication skills, writing for the ear, effective listening, oral reports, and the use of body language, visual aids, technologies, and occasions to motivate and enhance communication. Fall and spring semesters and ADP session 4. 3 credits.
Integrated Marketing Communication (SCA 195)
Introduction to principles and techniques of integrated marketing communication and the use of information technologies to influence consumer behavior and change through advertising, public relations, media relations, promotional activities, direct marketing, data mining, and branding; examination of communication channel selection and message development. Spring semester and ADP session 3. 3 credits.
Information Design and Technology (SCA 200)
Students develop technical skills in the use of social media and mobile technologies to support communication objectives and procedural proficiencies to create awareness, develop corporate profiles, deliver message, engage audience, assess access, and enhance the professional communication process. Spring semester. 3 credits. Fee.
Writing in Public Relations (SCA 251)
Development of the practices and strategies for writing communication documents that support communication programs and campaigns, including writing for internal and external media, public relations audiences, advertising and promotions, newsletters, brochures, backgrounders, speeches, and various print and electronic applications for internal and external publics. Writing Intensive course. Fall semester. 3 credits. Fee.
Organizational Leadership (SCA 280)
Study of various types of groups, leadership, problem-solving approaches, performance appraisal, conflict resolution, decision-making strategies, and nonverbal communication skills to facilitate small and large group effectiveness. Spring semester and ADP session 3. 3 credits. Fee.
Visual Communication (SCA 290)
Knowledge and skill development to create effective and affective information resources in multiple venues. Examination of the design, development, and production of visual media. Topics include typography, graphics, color, layout, publication and posting techniques, and industry standards. Fall semester. 3 credits. Fee.
Campaign & Event Development (SCA 295)
Designing and developing campaigns and events for positive effect. Using situational analysis, SWOT, strategies and tactics, budgets, and calendar to advantage. Develop skills in research, organization, analysis, plan development and execution, and presentation for corporate, non-profit, and political scenarios. Spring semester. 3 credits.
Advocacy Media for Social Change (SCA 310)
Students critically examine the philosophical foundations and principles of communication and social advocacy to engage the news media, help organize a community, and influence action. Topics include: the social activist and community outreach; leveraging social networks; power, powerlessness, and empowerment; contextual analysis, problem identification, and power mapping; lobbying, leadership, and coalition-building; advocacy journalism; and assessment strategies. Spring semester. 3 credits. Fee.
Corp Ethics & Social Responsibility (SCA 320)
A philosophical approach that investigates the rights, responsibilities, accountabilities, obligations, and legal and ethical expectations of the individual and the organization, with a value-centered approach to marketplace activities and practices. Thorough review of leading organizations that engage in social responsibility to enact positive social change. Satisfies the Philosophy requirement of the Liberal Arts Curriculum. Fall semester. 3 credits. Fee.
Corporate Communication (SCA 325)
Study of fundamental principles and contemporary practices for communicating to a corporation’s stakeholders. Examination of the role of communication in coordinating internal and external messaging aligned with the corporate mission. Extensive development of writing, designing, and publishing communication documents to analyze a corporation's communication strategy. Fall semester, odd-numbered years. 3 credits.
Shaping Public Opinion (SCA 340)
Study of the Constitution and the press, free speech, religion, assembly, and petition clauses that shape public discourse and artistic endeavors. Review of graffiti, art, political cartoons, editorials, blogs, and public statements. Effects of social media on vox populi and the force, impact, and challenge to a democracy. Spring semester, even-numbered years. 3 credits.
e-Fundraising and Grant Writing (SCA 390)
Students learn how to use social media in the design and development of an effective integrated marketing campaign for profit and not-for-profit organizations by building special interest e-communities; examination and analysis of the rewards, risks, strategies, and tactics to achieve the campaign objectives. Spring semester. 3 credits. Fee.
Crisis Management in Public Rel'ns (SCA 395)
Through the use of case study, students conduct a detailed examination of a communication department, including function, staff, and resources; the use of public relations as a positioning and branding strategy to respond effectively during a crisis situation; and the use of mobile technologies to enhance and moderate the processes. Spring semester. 3 credits. Fee.
Professional Development Seminar (SCA 400)
Guided practical experience in which the student explores the career world through viable and reliable service learning experience, creating a campaign for a designated local not-for-profit enterprise. Seniors only. Fall semester. 3 credits.
Communication Research (SCA 415)
This seminar offers an opportunity for students to explore and discuss select topics in the field. Issues may include historical, current, or developing social, cultural, moral, ethical, technical, and theoretical trends that shape our society and culture. Significant scholarly papers are required. Juniors and seniors only. Spring semester. 3 credits. Fee.
Internship (SCA 430)
Supervised and evaluated work experience at an approved site. Course requires a commitment of time outside of the classroom, periodic journal and culminating report, site supervisor assessment, and materials for the professional portfolio. May require travel. Fall, spring, and summer. Permission required. 0-3 credits. Repeatable for credit.
Newswriting (SEL 227)
Study of the roles of the journalist in society, the types of journalism, the newsgathering process, and journalism history. Fall semester, odd-numbered years. 3 credits. Fee.
Magazine Writing (SEL 235)
An understanding of, and appreciation for, contemporary American magazine journalism, skills in research, and writing for magazines. Satisfies the Artistic Expression requirement of the Liberal Arts Curriculum. Prerequisite: SEL227. Spring semester, even-numbered years. 3 credits.
Writing for the Internet (SEL 236)
Surveys the forms of online writing, including text messaging, e-mail, message boards, weblogs, web pages, and wikis. Students create or contribute to such texts, examine the conventions that have developed for each form (in social and professional contexts), and reflect upon their cultural significance. Fall semester, even-numbered years. 3 credits.
Hospitality and Tourism Marketing (SHT 250)
Strategies in the promotion of hospitality and tourism organizations; motivating individuals as well as organizations to purchase hospitality services. The customer service approach to marketing is emphasized. Various models of marketing are examined. 40 hours of practicum required. Fall semester, even-numbered years. 3 credits.
Introduction to Political Science (SPS 103)
A comprehensive introduction to the study of political science. Key concepts and theories are explored. Emphasis on the development and organization of the modern state; functions, processes, and ideologies of contemporary political systems; and introduction to the subfields of political science. Fall semester. 3 credits.
American National Government (SPS 121)
The background and general principles of American government with emphasis on the Constitution; critical analysis of political processes, political behavior, and aspects of public policy. Fall semester. 3 credits. Fee.
Comparative Politics (SPS 204)
A comparative examination of the world's different governmental and political systems and political culture, both Western and non-Western. Emphasis on European political systems and non-Western political systems including China, Russia, and Iran. Spring semester, odd numbered years. 3 credits.
Political Theory (SPS 235)
A survey of Western political thought and philosophy with emphasis on modern political ideologies. Writing Intensive course. Prerequisite: SPS103. Spring semester. 3 credits.