Marketing - Business Administration Courses
Below are all of the courses you have to choose from in this academic major. Some are required while others are electives. Please view the course catalog to see what is required to earn a degree in this major.
Principles of Accounting I (SBU 100)
General introduction to accounting principles and bookkeeping methods; the theory of debit and credit; financial statements; working papers; adjusting and closing entries. Fall semester and ADP sessions 1 and 3. 3 credits.
Principles of Accounting II (SBU 101)
An examination of depreciation theory; liabilities; voucher system; payroll; partnership; corporation; consolidated statements; statement of cash flow. Prerequisite: SBU100. Spring semester and ADP sessions 2 and 4. 3 credits.
Principles of Management (SBU 180)
Process of management in both profit and non-profit organizations. Emphasis on major functions of management, with decision-making as integral part of each, including planning, organizing, leading, staffing and training, development, and marketing. Fall and spring semesters and ADP sessions 1, 2, 3, and 5. 3 credits.
Managerial Accounting (SBU 201)
Study of the use of accounting information in performing managerial functions including planning, controls, and cost/financial analysis. Prerequisite: SBU101. Fall and spring semesters and ADP sessions 3 and 5. 3 credits.
Principles of Finance (SBU 204)
Basic financial concepts and application; types of financial assets; local, state, and federal levels. Fall and spring semesters and ADP session 5. 3 credits.
Marketing (SBU 220)
Management problem-solving approaches of marketing. Basic marketing functions including product/service planning, distribution activities, location, logistics, promotion strategies, sales, e-commerce, advertising, and pricing techniques. Technological tools. Ethical ramifications. Cases and simulations supplement material. Fall semester and ADP session 1. 3 credits.
Small Venture Planning and Finance (SBU 235)
The components of the business plan and elements of operational and strategic planning as they relate to the small business, basic financial concepts, and the application in a small business environment. Spring semester, even-numbered years, evenings only. 3 credits.
International Business (SBU 240)
Introduction to international business, focusing on the historical development of international trade, finance, the emergence of the multinational corporation, and conceptual frameworks within which businesses operate. Writing Intensive course. Fall and spring semesters and ADP session 1. 3 credits.
Entrepreneurial Mindset (SBU 255)
This course introduces students to the entrepreneurial mindset: how entrepreneurs think and act, search for innovative ideas, select the best ones, and then turn their ideas into opportunities. The focus is on entrepreneurship as a process. Topics include entrepreneurship and intrapreneurship. Fall semester. 3 credits.
Gender Issue in the Workplace (SBU 270)
Business, social, and economic implications of gender differences in the U.S. work force. Guidelines relevant to the demand for women in managerial and other professional positions. Treats such topics as sexual harassment, assertiveness training, and personal economics. Satisfies the U.S. Cultures requirement of the Liberal Arts Curriculum. Fall semester and ADP session 5. 3 credits.
Personnel/Human Resource Management (SBU 295)
Study of personnel and human resources; conflict resolution techniques; structuring job descriptions and specifications; recruiting and interviewing methods; compensation evaluation; employee and labor relations situations; training and development activities; benefits management; international implementations; human resource information systems. Fall semester and ADP sessions 1 and 3. 3 credits.
International Marketing (SBU 315)
Global marketing management analysis, sources of information, decision-making. Emphasis on learning and adapting to cultural areas and issues. International marketing functions: product, including development strategies; distribution considerations; promotion, including advertising activities; pricing concerns. Spring semester, even-numbered years. Juniors or seniors only. Satisfies the Global Perspectives requirement of the Liberal Arts Curriculum. 3 credits.
Advanced Marketing Seminar (SBU 320)
Practical advanced exposure to problems and situations within marketing management. Includes coverage of the key marketing functions. Case material, hands-on experience, and simulation supplement the lecture and discussion format. Marketing on the Internet, high-tech applications, and ethical considerations are discussed. Pre- or co-requisite: SBU204. Prerequisite: SBU220. Spring semester and ADP session 3. 3 credits.
Effective Selling (SBU 330)
Study and practice of the basics of personal selling, preselling activities, the selling process, responsibilities, and special types of selling. Exercises and videotaping are utilized to augment an understanding of partnership relationships. Spring semester, even-numbered years, and ADP session 2. 3 credits.
Student Run Enterprise (SBU 335)
The course is designed as an experiential learning process where students work together to create and manage real companies. Student Run Enterprise (SRE) is designed to move beyond business theory. Students work collaboratively in starting and operating an SRE. Students establish their own service mission and business objectives, design and staff organizations, and develop financial and operational controls systems. Fall semester, odd-numbered years. Permission required. 3 credits.
Business Law I (SBU 340)
An intensive analysis of contract, utilizing the case method of study. The study of agency and partnership, with emphasis on the essential contractual nature of these fields. Fall semester and ADP session 2. 3 credits.
Employee/Labor Rels & Negotiations (SBU 345)
History and development of management labor relations. Special emphasis on the legal environment in which employee and labor relations issues exist. HR negotiation techniques. Fall semester, evenings only. 3 credits.
Ethics and Social Entrepreneurship (SBU 355)
Introduction to ethical issues in business: moral standards, principles, and value systems in the business world. Ethical issues provide foundation for understanding connected with policies about products and customers, employees, technology, and the environment. Social entrepreneurship is about creating and leading organizations and companies that strive to advance social change through innovation solutions. Spring semester, even-numbered years. 3 credits.
Special Topics in Entrepreneurship (SBU 365)
Course varies as determined by faculty interest or student need. Introduces the growth of special interest entrepreneurs that are launching and managing businesses in the U.S. and globally. Explores options and resources for entrepreneurial youth, women, minorities, immigrants, microenterprises, veterans, family-owned, and other distinctive entities, such as lifestyle, technology, or inventors. Explores the advantages and unique challenges they face and their impact on shaping the future of entrepreneurship. Repeatable for credit. Fall semester, even-numbered years. Prerequisite: SBU255. 3 credits.
Training and Development (SBU 371)
Theory and practice of training, retraining, and developing employees and managers. Determining needs, organizing resources, designing and conducting training and development programs, preparing evaluation, workplace follow-up, business change, career and performance management. Experience with technology, team development, empowerment, and international applications. Prerequisite: SBU180. Spring semester, odd-numbered years, and ADP session 4. 3 credits.
Human Resource Management Seminar (SBU 372)
Builds upon prior human resource course work. Study includes: compensation and benefit administration; employee and labor relations; international issues; employee training and development issues; ethical considerations. Prerequisites: SBU180 and SBU295. Pre- or co-requisite: SBU204. Spring semester, odd-numbered years, and ADP session 2. 3 credits.
Seminar for Entrepreneurs (SBU 390)
In this capstone course students are given the opportunity to develop their own business plan. A program of guest speakers is coordinated to aid in these projects. Spring semester, odd-numbered years, evenings only. 3 credits.
Internship (SBU 430)
Students are expected to participate 12 to 15 hours per week at an approved internship site; a minimum of 120 hours for accounting majors and 240 hours for business majors. A concurrent, bi-weekly, on-campus seminar is also required which assists with the integration of theory, research, and practice. The seminar does not count toward the total hour requirement of the internship. Repeatable for credit. Permission required. Fall, spring, and summer. 3-6 credits.
Client Focus Special Topics (SBU 435)
This special topics course covers emerging topics, policies, practices, and issues surrounding client- and people-focused business topics. Prerequisite: SBU180. Spring and summer. Repeatable for credit. Students may repeat for additional credit only if the topic is different from the one the student originally took. 3 credits.
Integrative Seminar (SBU 465)
Culminating experience for business administration majors. Study of small business development and the issues related to the basic elements of economics, finance, accounting, marketing, human resources, and the business plan. Students utilize analytical and delivery skills in formal team presentations. Fall, spring, and summer and ADP session 3. Seniors only. 3 credits.
Integrated Marketing Communication (SCA 195)
Introduction to principles and techniques of integrated marketing communication and the use of information technologies to influence consumer behavior and change through advertising, public relations, media relations, promotional activities, direct marketing, data mining, and branding; examination of communication channel selection and message development. Spring semester and ADP session 3. 3 credits.
Organizational Leadership (SCA 280)
Study of various types of groups, leadership, problem-solving approaches, performance appraisal, conflict resolution, decision-making strategies, and nonverbal communication skills to facilitate small and large group effectiveness. Spring semester and ADP session 3. 3 credits. Fee.
Campaign & Event Development (SCA 295)
Designing and developing campaigns and events for positive effect. Using situational analysis, SWOT, strategies and tactics, budgets, and calendar to advantage. Develop skills in research, organization, analysis, plan development and execution, and presentation for corporate, non-profit, and political scenarios. Spring semester. 3 credits.
Computer Ethics and Society (SCS 116)
This course presents a number of real-world moral and ethical questions and dilemmas that have arisen with the use of computers and other technology. The course also explains a number of ethical theories and philosophies that can be used to formulate decisions and outcomes to such questions or dilemmas. Students identify and formulate moral and ethical decisions and outcomes for situations they may encounter in future coursework and in their professional careers. Spring semester, odd-numbered years. 1 credit.
Prog 1: Intro to Development (SCS 132)
Students learn the fundamentals of computer science and application development. This course uses the Java programming language. Students learn fundamental programming skills, including data types, branches, loops, classes and methods, all of which are highly transferrable to other languages. Fall and spring semesters. 3 credits.
Systems Programming (SCS 212)
Students become familiar with the C and C++ programming languages, as well as apply them with UNIX/Linux/MacOSX systems programming. Fall semester, even numbered years. 3 credits.
Unix Concepts and Programming (SCS 215)
Gives general use of the Unix/Linux operating system, including navigation, file manipulation, and common Unix/Linux commands. This course also covers use of the vi editor, programming with shell scripts, and use of network-based applications. This course uses the Linux operating system platform. Fall semester. 3 credits.
Database Management Systems (SCS 230)
Introduces the student to the process of relational database development, including data modeling, database design, implementation, and administration. Topics include: the relational model, E-R Model, relational database design, normal forms, functional dependencies, relational algebra and calculus, SQL, query processing, crash recovery, concurrency control, security, and integrity. Students are expected to complete projects using Microsoft Access and SQL. Spring semester, odd-numbered years. 3 credits.
Computer Forensics Desktop & Mobile (SCS 270)
Explains and demonstrates the technical procedures for preserving, capturing, recovering, and presenting digital evidence. Background check required. Fall semester. 3 credits. Fee.
Comp Security Networks & Mobile (SCS 275)
Introduces basic computer security concepts and methods. Explains concerns regarding computer security and describes methods to provide various forms of computer security and implement some of these methods. Primarily based on UNIX/Linux (for uniformity and security issues) but also explains Windows-based concepts when applicable. Spring semester, even-numbered years. 3 credits. Fee.
Analysis of Mobile Software Systems (SCS 301)
Focus on the fundamentals of systems analysis and software engineering to develop software for mobile platforms. Students explore the process of developing software and learn a specification language for creating software specification and design documents. Students apply their knowledge on a semester-long analysis project. Prerequisite: SCS131. Fall semester, even-numbered years. 3 credits.
Intro Computer Security & Forensics (SCY 125)
Explores security issues with electronic data and computers. Demonstrates methods and describes policies to maintain data security and computer security. Introduces issues involving computer forensics and data recovery. Fall and spring semesters. 3 credits.
Computer Networks Wired & Wireless (SCY 391)
Fundamentals of data communications and computer networking including circuit and packet switching, network architectures and protocols, local/metropolitan/wide area networks, OSI protocols, TCP/IP Suite, X.25, ISDN, network management, and network programming. Fall semester, odd-numbered years. 3 credits. Fee.
Principles of Microeconomics (SEC 101)
Introduction to economic reasoning, terminology, and fundamental concepts. Emphasis on individual economic units, such as the household and the firm and how they affect and are affected by the various market structures existing in American capitalism. Basic algebra skills are recommended. Fall and spring semesters, and ADP sessions 1 and 4. 3 credits.
Principles of Macroeconomics (SEC 102)
Introduction to general equilibrium analyses, in particular, the policies that influence the level of aggregate output, unemployment, and price levels. International trade analysis. SEC101 strongly recommended as prerequisite. Basic algebra skills are recommended. Fall and spring semesters, and ADP sessions 2 and 5. 3 credits.
Consumer in our Society (SEC 345)
Analysis of consumer interactions with society, the marketplace, and the public sector. Through study and special project experiences, students recognize the rights and responsibilities of consumers and understand the role consumers play in the functioning of the American economy. Satisfies the U.S. Cultures requirement of the Liberal Arts Curriculum. Spring semester and ADP session 2. Second semester sophomores or above. 3 credits.
Math for Managerial Sciences (SMA 107)
Required for business administration and other specified majors. Topics include the analytic geometry of algebraic functions, exponential and logarithmic models, systems of linear equations, and linear programming. Satisfies the Mathematics requirement of the Liberal Arts Curriculum. Prerequisite knowledge: This course requires a working knowledge of intermediate algebra. Fall and spring semesters. 3 credits.
Calculus 1 with Analytic Geometry (SMA 130)
Real numbers, sets, relations, and functions. The calculus of one variable. Satisfies the Mathematics requirement of the Liberal Arts Curriculum. Calculator required. Prerequisite: a working knowledge of algebra and trigonometry. Fall and spring semesters. 4 credits.
International Relations (SPS 242)
Introductory analysis of major theories of international relations and their applications to current problems of world politics. Differing perspectives on the nature of the international system; the significance of power and global norms; patterns of conflict and cooperation between nations; and role and influence of non-state actors. Fall semester. 3 credits. Fee.
Industrial & Organizat'l Psychology (SPY 265)
Study of the psychological principles operating in industry with specific emphasis on organizational psychological factors such as motivation, decision-making, interpersonal communication, personality assessment, selection, placement, and employee development; interviewing and morale; human relations, consumer, and advertising research. Spring semester, even-numbered years. 3 credits.
Introduction to Counseling (SPY 270)
Introduces the skills necessary for effective interviewing and counseling. Various theoretical approaches to counseling. A variety of classroom exercises to promote the student’s ability to listen and respond effectively in helping relationships and in other interpersonal relationships. Fall and spring semesters, and ADP session 3 in odd-numbered years. 3 credits.
Introductory Statistics (SSS 250)
Designed to develop quantitative literacy, enabling students to produce, understand, and communicate statistical information. Prepares students to conduct research. Explores descriptive and inferential statistics that include parametric (Z, t, F) and non-parametric (chi-square) probability distributions. Ability to make recommendations based upon interpretation of statistical software output is emphasized. Satisfies the Mathematics requirement of the Liberal Arts Curriculum. Fall and spring semesters and ADP sessions 1, 3, and 4. 3 credits.
Research Methods (SSS 251)
Introduces students to the procedures that are used in conducting research in the social sciences. Provides practice in designing research studies using quantitative, qualitative, and mixed-methods approaches. Fall and spring semesters. 3 credits.