Daniel Robert Sweeney PhD

 
 
Associate Professor, Business - Sports Management
Seton Hill Faculty
 
 

Bio

Dr. Sweeney's responsibilities include student advisement, student recruitment, curriculum development, and teaching face-to-face, web-enhanced, and online sport management graduate and undergraduate courses. Dr. Sweeney's research has been published in various academic journals, such as the Journal of Promotion Management, the International Journal of Sport Management, and The Sport Journal. Dr. Sweeney has presented his research both domestically and abroad at various conferences such as the Sport Marketing Association conference, International Sports Management Conference, and European Association for Sport Management conference. Dr. Sweeney's professional work experience spans various sectors of the sport industry, including: private health and recreation management, game operations, match production, sales and customer service, and broadcasting.

About

Joined Seton Hill: 2012
Hometown: Montreal, Quebec, Canada
Personal Areas of Interest: Soccer, Running, Public Address Announcing for Sport Events, Going to Estate Sales, Furniture Refinishing, Travel, The Montreal Canadiens (Go Habs!).
Academic Areas of Interest: Sport Management, Marketing and Consumer Behavior, Health and Recreation Management, Organizational Behavior, Sport Finance and Economics, Legal Issues in Sport Organizations, Sport Psychology, Study Away

Education

  • Ph.D., Florida State University (Tallahassee, FL), 2008; - Dissertation: An Integrated Model of Value Equity in Spectator Sports: Conceptual Framework and Empirical results. [More Information]
  • MHK, University of Windsor (Windsor, ON, Canada), 2003; - Thesis: Consumer Behaviour and Language: A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes. [More Information]
  • B.Ed., McGill University (Montreal, QC, Canada), 1999

Publications

  • McClung, S., Sweeney, D.R., & Freeman, K. (In Review) Student Athletic Booster Programs: Developing Marketing Communication for Non-Members. Nonprofit and Voluntary Sector Quarterly.
  • Sweeney, D. R., & Nguyen, S. (2012). Identification and its impact on attitudes toward corporate social responsibility: The “internal/external” stakeholder perspective. International Journal of Sport Management, 13(4), 402-422. [More Information]
  • Sweeney, D. R., & Quimby, D. L. (2012). Exploring the relationship between sport team identification and physical health risk behavior. The Sport Journal, 15(1), p.1. [More Information]
  • McClung, S., & Eveland, V., Sweeney, D. R., & James, J. D. (2012). The role of the Internet site in the promotion management of sport teams and franchises. Journal of Promotion Management, 18(2), 169-188. [More Information]
  • Sweeney, D.R. (2011). Customer Equity. In L. E. Swayne, & G. J. Golson (Eds.), Encyclopedia of Sports Management and Marketing (pp. 344-345). Thousand Oaks, CA: Sage Publications, Inc. doi: 10.4135/9781412994156.n182 [More Information]
  • Sweeney, D. (2008, November). Influence of family, pals creates lifelong fans. SportsBusiness Journal, 11, 34. [More Information]

Presentations

  • Sweeney, D. R., & Nguyen, S. (2010). Stakeholder Theory: College student perceptions of University athletic department CSR efforts. Presented at the 2010 European Association for Sport Management conference, Prague, Czech Republic. [More Information]
  • Sweeney, D. R., & Wolf, A. (2010). Justice perceptions and deviant workplace behavior among employees of NCAA Division 1 collegiate athletic departments. Presented at the College Sport Research Institute’s 2010 Scholarly Conference on Collegiate Sport, Chapel Hill, North Carolina.
  • Sweeney, D. R. & Quimby, D. L. (2009). Exploring the relationship between sport team identification and physical health risk behavior of University campus stakeholders. Poster Presentation at the Scholarly Conference on Collegiate Sport. University of North Carolina, Chapel Hill, North Carolina.
  • Sweeney, D. R. (2009). Assessing customer perceived value of the service offering in a spectator team sport setting. 2009 International Sports Management Conference, Lausanne, Switzerland.
  • Sweeney, D. R. & Quimby, D. L. (2008). Exploring the relationship between sport team identification and physical health risk behavior. Presented at the annual Arkansas Alliance for Health, Physical Education, Recreation, and Dance (ArkAHPERD) Conference, Little Rock, AR.
  • Sweeney, D. R. (2007). An integrated model of value equity in spectator sports: Conceptual framework and empirical results. A paper presented at the 5th Annual Sport Marketing Association Conference, Pittsburgh, Pennsylvania.
  • Sweeney, D. R. (2006). A conceptual framework of the drivers of customer equity in professional spectator sports: An integrated approach. A paper presented at the 4th Annual Sport Marketing Association Conference, Denver, Colorado.
  • Cronin, J. J., James, J. D., Voorhees, C. M., Sweeney, D. R., & Bourdeau, B. (2006). An investigation of the effects of attitudes, alternative events, and team attachment on the behavior of sports consumers. A paper presented at the 4th Annual Sport Marketing Association Conference, Denver, Colorado.
  • James, J. D., & Sweeney, D. R. (2006). Why are sports entertaining? Measuring reasons why we enjoy sporting events. A paper presented at the Florida State University Sport Management Conference, Tallahassee, Florida.
  • Sweeney, D. R., & Weese, W. J. (2005). Consumer behavior and language: A study of the fans of the Montréal Canadiens and Montréal Alouettes. A paper presented at the 3rd Annual Sport Marketing Association Conference, Tempe, Arizona.

Performances

Achievements

  • Editorial Review Board Member - Journal of Applied Sport Management (peer-reviewed) [More Information]
  • Editorial Review Board Member - International Journal of Sport Management (peer-reviewed) [More Information]