Quantcast
 

Robert Zullo PhD

 
 
Associate Professor, Business - Sports Management
 
 

Bio

Dr. Zullo is the head of the sports management program at Seton Hill University. He comes to Greensburg after teaching at James Madison University and Mississippi State University. Dr. Zullo previously worked in intercollegiate athletics at the University of Georgia, Virginia Tech, and the University of North Carolina. He started his career in intercollegiate athletic administration through experiences with the University of Virginia Athletic Department and the Virginia Military Institute. He was also worked the 1999 United States Open Golf Championship in Pinehurst, North Carolina. Active in the community, Dr. Zullo is a supporter of the United Way, Special Olympics, Relay for Life, Boys & GIrls Club, the First Tee Program, Big Brother/Big Sister and many other philanthropic organizations. He a member of NASSM, NACMA and NIRSA and is excited to be a part of the Pittsburgh community. He is married to Ashley Josay and together they have a black labrador, Belle, who is no stranger to campus.

About

Joined Seton Hill: 2010
Hometown: Gloucester, VA
Personal Areas of Interest: Volunteering, Exercise, Reading, Travel, Golf, Family, Friends, Belle - my beautiful black lab
Academic Areas of Interest: Sports Management, Sports Marketing (Ticket Sales, Sponsorships, Licensing & Promotions), Facility & Event Management, Intercollegiate Athletics, Diversity Efforts in Management

Education

  • PhD, University of Georgia
  • MA, University of North Carolina
  • BA, University of Virginia

Publications

  • Weight, E.A. & Zullo, R. H. (January 2015). Administration of Intercollegiate Athletics. Human Kinetics. [More Information]
  • Zullo, R. H. (February 2014). Outsourced Marketing in NCAA Division I Institutions: The Companies’ Perspectives. The Sports Journal. [More Information]
  • Zullo, R. H. (Fall 2013). Future trends in outsourced marketing within Division I intercollegiate athletics. Journal of Applied Sport Management, (5)3, 24-54. [More Information]
  • Zullo, R. H. (Fall 2013). Restricted sponsorships and outsourced marketing in Division I intercollegiate athletics. Journal of Contemporary Athletics, (7)3, 1-18. [More Information]
  • Zullo, R. H. and Ridpath, B. R. (Fall 2009). Gender as an indicator of academic progress and graduation for NCAA Division I athletes. Academic Athletic Journal for N4A. [More Information]

Awards

  • Mississippi State University nominee for national new faculty advising award presented by the National Academic Advising Association - NACADA (Nomination by MSU earned Spring 2008)
  • Irwin Atly Jeffcoat Excellence in Advising award at Mississippi State University (Nomination by Kinesiology Department earned Spring 2008)
  • Special Olympics regional Volunteer of the Year – Spring 2008 (nomination based on successful events held on the campus of Mississippi State University and in conjunction with the stellar student support)
  • Who’s Who Among American Teachers & Educators (Nomination earned Summer 2007)

Organizations

Presentations

  • Zullo, R.H. (2015, February). Football 101 for women: sociology of sports between the tackles. Presenting at the Southern Sport Management Conference, Baton Rouge, LA.
  • Zullo, R. H. (2014, May). Swishes for wishes & swings for wishes: community capstones. Presented at the Teaching & Learning Fair at the North American Society for Sport Management Conference, Pittsburgh, PA.
  • Zullo, R. H. (2014, March). Head football coach searches: Examining the process from the eyes of a former athletic administrator turned faculty. Presented at the Diversity in Intercollegiate Athletics Conference, Fort Collins, CO.
  • Zullo, R. H. (2014, March). Centerfolds: A public relations campaign to help eradicate domestic violence through a joint partnership between sport management, student-athletes and other campus entities. Presented at the Southern Sport Management Conference, Nashville, TN. [More Information]
  • Zullo, R. H. (2013, May). Powder Puff & the sociology of sport. Poster presented at the North American Society for Sport Management Conference, Austin, TX.
  • Zullo, R. H. (2013, March). Enhancing intramurals through exclusive collaborations with non-profit organizations. Presented at the National Intramural-Recreational Sports Association Conference, Las Vegas, NV.
  • Zullo, R. H. (2012, March). Developing intramural sports via community service learning in the classroom. Poster presented at the National Intramural-Recreational Sports Association Conference, Tampa, FL.
  • Zullo, R. H. (2011, June). Bridging the Gap Between Athletics and Education – Creating a Win-Win Partnership. Invited presentation at the National Association of Collegiate Marketing Administrators Convention, Orlando, FL.
  • Zullo, R. H. (2011, April). Living United – Partnering Up with the United Way in Introduction to Sport Management. Presented at Teaching & Learning Fair at the North American Society for Sport Management Conference, Ontario, Canada.
  • Zullo, R. H. (2011, April). Uniting with Sports Management Program for Win-win Collaborations. Invited presentation at the National Association of Sports Commission Symposium, Greensboro, NC.
  • Zullo, R. H. (2010, April). American Outsourcing Idol – how to teach intercollegiate marketing and sales. Presented at the College Sports Research Institute Conference, Chapel Hill, NC.
  • Zullo, R. H. & Osborne, B. (2010, January). Title IX implications on outsourced marketing in Division I intercollegiate athletics. Presented at the National Collegiate Athletic Association Convention Scholarly Colloquium, Atlanta, GA.
  • Zullo, R. H. (2009, June). Utilization of Fan Surveys – Case Studies and Applications. Invited presentation at the National Association of Collegiate Marketing Administrators Convention, Orlando, FL.
  • Zullo, R. H. (2009, February). Division I-A Football Scheduling as a Revenue Stream and Publicity Tool. Presented at the College Sports Research Institute Conference, Chapel Hill, NC. Deferred presentation until April 2010.
  • Miller, L., Bell, D. & Zullo, R. H. (2008, February). Offering a Distance Education Sport Law course: Suggestions for Success. Presented at the Conference on Sport, Physical Activity, Recreation and Law hosted by Sport and Recreation Law Association, Myrtle Beach, SC.
  • Zullo, R. H. (2007, June). Endowment programs in Division I intercollegiate athletics. Presented at North American Society for Sport Management Conference, Miami, FL.
  • Zullo, R. H. (2007, March). Social implications of outsourcing marketing in intercollegiate athletics. Invited presentation at the Girls and Women Rock: 35 Years of Sport and Title IX Academic Conference in collaboration with 2007 NCAA Women’s Final Four, Cleveland, OH.
  • Zullo, R. H. (2006, November). Corporate naming rights in Division I-A intercollegiate athletics. Presented as feature presentation at the International Conference of Sport & Entertainment Business, Columbia, SC.
  • Zullo, R. H. (2006, October). Minority sentiments on NASCAR from the Atlanta metropolitan area. Presented at the Florida State Sport Management Conference, Tallahassee, FL.
  • Zullo, R. H. (2006, April). Sociological implications of the outsourced marketing relationship. Presented at the American Alliance for Health, Physical Education, Recreation and Dance conference in Salt Lake City, UT.
  • Zullo, R. H. (2005, November). Division I outsourced marketing: The outsourced marketing companies’ perspective. Presented at the Sport Marketing Association Conference, Tempe, AZ.
  • Zullo, R. H. (2004, November). Outsourced marketing within the 117 Division I-A schools in intercollegiate athletics: The schools’ perspective. Presented at the Sport Marketing Association Conference, Memphis, TN.
  • Zullo, R. H. (2003, Fall). Outsourced marketing versus in-house marketing in intercollegiate athletics within the seven major Division I-A conferences. Presented at the International Conference of Sport & Entertainment Business, Columbia, SC.
  • Zullo, R. H. (2002, June). Marketing Olympic Sports. Presented at the National Association of Collegiate Marketing Administrators Convention, Dallas, TX.

Performances

  • Mississippi Governor’s School for Elite High School Students Columbus, MS. (Summer 2006) Taught the principles of sports business to 14 high school students from Mississippi. Students designed and implemented a Frisbee Golf Tournament for charity including sponsorship solicitation, media coverage, risk management issues, publicity, event management, sociological implications and more. The event raised over $400 for the local Boys & Girls Club. [More Information]

Certifications

Achievements

  • “Journal of Issues in Intercollegiate Athletics” manuscript reviewer (peer-reviewed publication) [More Information]
  • “Journal of Sports Media” manuscript reviewer (peer-reviewed publication)
  • "Journal of Applied Sport Management" formerly “Journal of Sport Admin and Supervision” manuscript reviewer (peer-reviewed publication) [More Information]
  • Nominated for Pi Lambda Theta International Honor Society, Kappa Delta Pi International Honor Society in Education and Kappa Delta Epsilon Honor Fraternity for Education