Associate Professor, Business - Sports Management
Seton Hill Faculty
Dr. Zullo is the head of the sports management program at Seton Hill University. He comes to Greensburg after teaching at James Madison University and Mississippi State University. Dr. Zullo previously worked in intercollegiate athletics at the University of Georgia, Virginia Tech, and the University of North Carolina. He started his career in intercollegiate athletic administration through experiences with the University of Virginia Athletic Department and the Virginia Military Institute. He was also worked the 1999 United States Open Golf Championship in Pinehurst, North Carolina. Active in the community, Dr. Zullo is a supporter of the United Way, Special Olympics, Relay for Life, Hunters for Hungry, Boys & GIrls Club, the First Tee Program, Big Brother/Big Sister and many other philanthropic organizations. He a member of NASSM, NACMA and NIRSA and is excited to be a part of the Pittsburgh community.
Joined Seton Hill: 2010
Hometown: Gloucester, VA
Personal Areas of Interest: Volunteering, Exercise, Reading, Travel, Golf, Family, Friends, Belle - my beautiful black lab
Academic Areas of Interest: Sports Management, Sports Marketing (Ticket Sales, Sponsorships, Licensing & Promotions), Facility & Event Management, Intercollegiate Athletics, Diversity Efforts in Management
- PhD, University of Georgia
- MA, University of North Carolina
- BA, University of Virginia
- Zullo, R. H. (accepted for publication Spring 2013). Outsourced Marketing in NCAA Division I Institutions: The Companies’ Perspectives. The Sports Journal.
- Zullo, R. H. (Fall 2013). Future trends in outsourced marketing
within Division I intercollegiate athletics. Journal of Applied Sport Management, (5)3, 24-54.
- Zullo, R. H. (Fall 2013). Restricted sponsorships and outsourced
marketing in Division I intercollegiate athletics. Journal of Contemporary Athletics, (7)3.
- Zullo, R. H. and Ridpath, B. R. (Fall 2009). Gender as an indicator of
academic progress and graduation for NCAA Division I athletes. Academic Athletic Journal for N4A.
- Mississippi State University nominee for national new faculty advising award presented by the National Academic Advising Association - NACADA (Nomination by MSU earned Spring 2008)
- Irwin Atly Jeffcoat Excellence in Advising award at Mississippi State University (Nomination by Kinesiology Department earned Spring 2008)
- Special Olympics regional Volunteer of the Year – Spring 2008 (nomination based on successful events held on the campus of Mississippi State University and in conjunction with the stellar student support)
- Who’s Who Among American Teachers & Educators (Nomination earned Summer 2007)
- Accepted and presented at the 2013 North American Society for Sport Management Conference Austin TX. (May 2013). Abstract accepted titled “Powder Puff & the Sociology of Sport."
- Accepted and presented at the 2013 National Intramural-Recreational Sports Association Conference Las Vegas, NV. (March 2013). Abstract accepted titled “Enhancing Intramurals Through Exclusive Collaborations with Non-Profit Organizations."
- Accepted and Presented at the 2012 National Intramural-Recreational Sports Association Conference Tampa, FL (March 2012). Poster accepted and presented titled “Developing Intramural Sports via Community Service Learning in the Classroom.”
- Invited to Present at the 2011 National Association of Collegiate Marketing Administrators Convention
Orlando, FL. (June 2011). Invited by NACMA administrators to present on “Bridging the Gap Between Athletics and Education – Creating a Win-Win Partnership” with respect to furthering marketing, ticketing, sponsorship and other strategies within sports management programs in higher education.
- Accepted and Presented at the 2011 North American Society for Sport Management Conference
Ontario, Canada. (April 2011). Abstract accepted and presented titled “Living United – Partnering Up with the United Way in Introduction to Sport Management” teaching and learning fair.
- Accepted and Presented at the 2011 National Association of Sports Commission Symposium
Greensboro, NC. (April 2011). Abstract accepted titled “Uniting with Sports Management Program for Win-win Collaborations” breakout session.
- Accepted and presented at the 2010 College Sports Research Institute Conference
Chapel Hill, NC. (April 2010). Abstract accepted titled “American Outsourcing Idol – how to teach intercollegiate marketing and sales” pedagogy session.
- Accepted and presented at the 2010 NCAA Convention’s Scholarly Colloquium on College Sports Atlanta, GA. (January 2010). Proposal with Professor Barbara Osborne, JD, (UNC-Chapel Hill) for a panel discussing Title IX’s implication on outsourced marketing in Division I intercollegiate athletics.
- Invited to Present at the 2009 National Association of Collegiate Marketing Administrators Convention
Orlando, FL. (June 2009). Invited by NACMA administrators to present on “Utilization of Fan Surveys – Case Studies and Applications” with respect to furthering marketing, ticketing and sponsorship strategies within sports marketing departments in Division I intercollegiate athletics.
- Accepted and presented at the 2009 College Sports Research Institute Conference
Chapel Hill, NC. (February 2009). Abstract accepted titled “Division I-A Football Scheduling as a Revenue Stream and Publicity Tool.” – deferred presentation until April 2010.
- Accepted at the 2008 Conference on Sport, Physical Activity, Recreation and Law (21st annual conference hosted by Sport and Recreation Law Association, SRLA)
Myrtle Beach, SC. (February 2008). Abstract with Professors Lori Miller (Wichita State) and Dick Bell (Mesa State College) accepted titled “Offering a Distance Education Sport Law course: Suggestions for Success.”
- Accepted and presented at the 2007 North American Society for Sport Management Conference Miami, FL. (June 2007). Presented “Endowment programs in Division I intercollegiate athletics” that included an examination of fair market values, pros and cons, perception concerns and financial details.
- Invited to Present at the 2007 Girls and Women Rock: 35 Years of Sport and Title IX Academic Conference in collaboration with the 2007 NCAA Women’s Final Four
Cleveland, OH. (March 2007). Invited by Ellen Staurowsky to present on “Social implications of outsourcing marketing in intercollegiate athletics” with respect to sales/promotions personnel and the dearth of females.
- Accepted and Spotlighted as Feature Presentation at the 2006 International Conference of Sport & Entertainment Business
Columbia, SC. (November 2006). Presented preliminary research on “Corporate naming rights in Division I-A intercollegiate athletics” with respect to its history, current practices and future direction as a revenue stream for university and athletic administrators.
- Accepted and presented at the 2006 Florida State Sport Management Conference
Tallahassee, FL. (October 2006). Presented pilot study regarding “Minority sentiments on NASCAR from the Atlanta metropolitan area” with respect to why minorities do not attend racing events. Study discerned alienation issues with respect to Hispanic, Asian and African-American communities and proposed suggestions to NASCAR to assist in moving forward in reaching new target audiences through segmentation marketing.
- Accepted and presented at the 2006 AAPHERD Conference
Salt Lake City, UT. (April 2006). Presented research on “Sociological implications of the outsourced marketing relationship” as it relates to the dearth of females and minorities in the sales efforts, as well as outsourced marketing firms’ beliefs on Title IX. A case study examination of the University of Kentucky – Host Communications landmark outsourced marketing contract was also touched upon.
- Accepted and presented at the 2005 Sports Marketing Association Conference
Tempe, AZ. (Fall 2005). Presented research on “Division I outsourced marketing: The outsourced marketing companies’ perspective.” Research highlighted the strengths and weaknesses of outsourced marketing firms, the make-up of their staff, future problems in the trade and their perspective on the overall relationship with schools around the nation. Research also touched on popular inventory items and categories with respect to the sales process and the relationship with corporate partners. Title IX implications were also discussed.
- Accepted and presented at the 2004 Sports Marketing Association Conference
Memphis, TN. (Fall 2004). Presented research on “Outsourced marketing within the 117 Division I-A schools in intercollegiate athletics: The schools’ perspective.” Research highlighted the strengths and weaknesses of outsourced marketing options, which sports are targeted in corporate partnerships, what sports are ignored, what inventory items are frequently sold and the level of satisfaction with the relationship.
- Accepted and presented at the 2003 International Conference of Sport & Entertainment Business Columbia, SC. (Fall 2003). Presented research comparing “Outsourced marketing versus in-house marketing in intercollegiate athletics within the seven major Division I-A conferences.” Initial outsourcing research provided an exploratory study on the pros and cons of outsourcing with respect to in-house marketing operations. The research highlighted the ideal relationship between outsourced and in-house marketing while providing a glimpse at future problems and initial mistakes made in this relatively new third party sales option.
- Invited to Present at the 2002 National Association of Collegiate Marketing Administrators Convention
Dallas, TX. (Summer 2002). Presented a session on “Marketing Olympic Sports” as research examined how
Olympic Sports are frequently ignored, but that such programs can yield revenue with minimal promotional
efforts and a limited budget.
- Mississippi Governor’s School for Elite High School Students
Columbus, MS. (Summer 2006) Taught the principles of sports business to 14 high school students from
Mississippi. Students designed and implemented a Frisbee Golf Tournament for charity including sponsorship
solicitation, media coverage, risk management issues, publicity, event management, sociological implications
and more. The event raised over $400 for the local Boys & Girls Club.
- “Journal of Sports Media” manuscript reviewer (peer-reviewed publication)
- “Journal of Sport Admin and Supervision” manuscript reviewer (peer-reviewed publication)
- Nominated for Pi Lambda Theta International Honor Society, Kappa Delta Pi International Honor Society in Education and Kappa Delta Epsilon Honor Fraternity for Education